What is social media and how do we use it?
Noun
websites and applications that enable users to create and share content or to participate in social networking. |
There are a number of social media channels that a business can access to reach their customers/potential customers. For any business, used correctly it is one of the most effective forms of marketing. Be warned though, social media users do not use these channels to hear from your business. They are savvy and very quick to dismiss content – social media is ‘social’ |